About Jpetto

Built for Small Business, by a Small Business.

Jpetto was built for the builders. Freelancers. Consultants. Developers. Small teams. The kind of people who wear too many hats and still get the job done. If that sounds like you, welcome. You're in the right place.

Salesforce-NativeModular ToolsBuilt for Builders
Our Purpose

Why Jpetto Exists?

We spent years in the consulting world watching smart teams get squeezed, forced into tools built for enterprises, or stuck duct-taping integrations that never quite held.

Jpetto exists to change that: lean Salesforce-native tools for how small teams actually work, without the bloat, the price tag, or the rigidity.

Lean, functional, flexible

Everything you need, nothing you don't. Modular by design so you can adapt quickly and stay agile.

No enterprise bloat

No layers of unnecessary complexity. Just clean, intuitive tools that respect your time and your team.

Built on Salesforce

Native to the platform you already trust. Secure, scalable, and built to fit right into your ecosystem.

Made for real workflows

Designed with practitioners, not process diagrams. Built for the way real teams get work done.

Jpetto brand visual placeholder

Why "Jpetto"?

The name comes from Geppetto, the craftsman who brought Pinocchio to life. But here’s the twist: you’re not the puppet.

Pull your own strings.

With Jpetto, you shape your workflows, control your process, and build tools that work the way you work. No one else pulls the strings but you.

What We Believe?

Our core principles that guide everything we build.

Simple tools solve real problems

We don’t build features for the sake of features. Every tool solves a real pain point.

Small teams deserve big power

You shouldn’t need an enterprise budget to get enterprise-level capabilities.

Your process is unique

One-size-fits-all doesn’t work. Our tools adapt to how you work, not the other way around.

You’re the boss

Full control, full ownership. Your data, your decisions, your way.

I’ve been building software and consulting for over a decade, spending most of that time as a Salesforce Solutions Architect. I’ve worked with teams of all sizes, and I kept seeing the same problem: small businesses getting stuck with tools built for enterprises, or cobbling together fragile integrations that broke every other week.

That question, “Why isn’t there a better way?”, became Jpetto. A suite of tools built on Salesforce, designed for how small teams actually work, with the flexibility to grow without outgrowing your budget or your sanity.

Why We Built Jpetto?

  • To give small teams the power they deserve without enterprise complexity
  • To build on a platform (Salesforce) that’s reliable, but make it accessible
  • To create tools that adapt to you, not force you to adapt to them

Where We’re Headed?

Our roadmap is shaped by you: the builders, the doers, and the problem-solvers.

  1. New Features

    Expanding our suite with tools you’ve requested, including automation, advanced workflows, and deeper customization.

  2. Smarter Integrations

    Connecting the tools you already use seamlessly with Jpetto’s ecosystem.

  3. Better Workflows

    Streamlining processes so you can do more with less friction.

  4. User-Shaped Improvements

    Your feedback drives our development. We build what you need, when you need it.

Trusted across the Salesforce ecosystem

Naveris
Shapiro Legal Group
Stemwave
M.S. Rau
San Francisco Water Power Sewer
Namcoach
98Strong

Got an Idea We Haven't Built Yet?

Have a need the industry keeps overlooking, or pricing out of reach? If it’s important to your business, it matters to us. We’re always looking for new ways to help our users work smarter, simpler, and with more control.